Alessandra Cuétara

Alessandra is a seasoned marketing executive with extensive experience launching and scaling consumer brands in new and emerging markets, as well as developing marketing programs that drive awareness, engagement, and ongoing usage. In 2018, prior to co-founding CōLab in 2019, Alessandra was the product marketing manager for Google Maps across its emerging markets, targeting its Next Billion Users (NBU). Before that, she spent three years on the global brand marketing team at Airbnb (2015-2018) launching global integrated campaigns in addition to spearheading the company’s emerging markets efforts. Previously, she was the product manager for Starbucks packaged foods category.