Jennifer Yen
Managing Director, CōLab
Essential for life
Tea
Moleskine journal
Eyeliner
Bucket list
Write a children's book
Attend all four tennis opens in Melbourne, Wimbledon, NY, and Paris
Glacier hiking in Patagonia
Favorite book
The Giving Tree by Shel Silverstein
Top Songs on Spotify
Mariah Carey, Boys II Men - One Sweet Day
Utada Hikaru - First Love
Bruno Mars - Just the Way You Are
B.S. in Management Science from University of California, San Diego
Jennifer is a Managing Director at CōLab, WestCap’s internal team focused on Product, Brand and Marketing. She leads the overall vision, growth, and development of CōLab as a business, partnering closely with WestCap’s portfolio companies and external clients to deliver market-defining work. An experienced leader, Jen has a proven track record of building global brands with a focus on operational excellence, strategy, planning, and organizational development. Before CōLab, she led marketing strategy and operations at Google Cloud Americas and led Airbnb’s global brand marketing operations, helping launch some of the most iconic campaigns for the company. Before Google and Airbnb, she gained extensive experience operating in retail, ecommerce, and fintech, working at Snapfish, Levi’s, American Express, and PayPal.