Dragos
Paving the way for hypergrowth with Dragos
A solid foundation is essential for sustainable, long-term growth. WestCap’s cross-functional team of operators works with leaders to design the frameworks, guidelines, and programs needed to take their business to the next stage.
[Marketing]
Sharing a blueprint for brand identity and strategy
We helped Dragos develop a distinctive brand voice that breaks through the conventional, overly formal industry standard. Through tailored brand workshops, we crafted a narrative that captures their internal culture—intrepid, clever, and professional—and translated this into compelling website language. Simultaneously, our executive coaching elevated the VP of Demand Generation into a top marketing leader, creating a high-performing function respected across the organization through strategic stakeholder management.
“What I've valued most from my advisory time with Diane is her extensive expertise as a growth leader and her ability to translate that knowledge to simplified frameworks and strategies that drive cross functional collaboration and engagement leading GTM teams to successful outcomes.”
Jessica Dodson
VP, Demand Generation, Dragos
[Go-to-Market]
Laying the groundwork for a vital new function
Dragos partnered with WestCap to source and onboard a new Chief Revenue Officer who could drive strategic growth. Through a comprehensive 90-day onboarding plan that evolved into six months of embedded leadership support, the team restructured Revenue Operations, selected a third-party Salesforce partner, and implemented critical strategic processes like forecasting calls and quarterly business reviews. Our close collaboration helped Dragos establish a foundation of predictability, accountability, and operational rigor within their GTM function, positioning the company for sustainable growth.
[Talent]
Setting your C-Suite up for success
The first three months are critical for incoming executives. Because of this, we worked with Dragos to develop a 90-day onboarding program tailored for key roles like the CEO, CRO, and CPO, focused on aligning executives with organizational expectations and priorities. By implementing these onboarding playbooks, WestCap has enhanced executive-CEO alignment, gained deeper insights into portfolio company strategy, and built more robust relationships with Dragos’ leadership. The approach has proven instrumental in supporting new executives and mitigating the risks associated with leadership transitions.
[Finance]
Developing insurance products as growth levers
Dragos sought to expand into the insurance industry by offering their consumer-focused services for insurance brokers, carriers, and reinsurance companies. With our team’s expertise, they developed a multi-channel strategic approach including in-person introductions, speaking engagements, podcast participation, and thought leadership publications. Through targeted outreach, Dragos successfully established broker partnerships, insurance carrier panel agreements, and reinsurance collaborations. As a result, Dragos is now recognized as a key services provider in the insurance industry.
Paving the way for hypergrowth with Dragos
A solid foundation is essential for sustainable, long-term growth. WestCap’s cross-functional team of operators works with leaders to design the frameworks, guidelines, and programs needed to take their business to the next stage.
[Marketing]
Sharing a blueprint for brand identity and strategy
We helped Dragos develop a distinctive brand voice that breaks through the conventional, overly formal industry standard. Through tailored brand workshops, we crafted a narrative that captures their internal culture—intrepid, clever, and professional—and translated this into compelling website language. Simultaneously, our executive coaching elevated the VP of Demand Generation into a top marketing leader, creating a high-performing function respected across the organization through strategic stakeholder management.
“What I've valued most from my advisory time with Diane is her extensive expertise as a growth leader and her ability to translate that knowledge to simplified frameworks and strategies that drive cross functional collaboration and engagement leading GTM teams to successful outcomes.”
Jessica Dodson
VP, Demand Generation, Dragos
[Go-to-Market]
Laying the groundwork for a vital new function
Dragos partnered with WestCap to source and onboard a new Chief Revenue Officer who could drive strategic growth. Through a comprehensive 90-day onboarding plan that evolved into six months of embedded leadership support, the team restructured Revenue Operations, selected a third-party Salesforce partner, and implemented critical strategic processes like forecasting calls and quarterly business reviews. Our close collaboration helped Dragos establish a foundation of predictability, accountability, and operational rigor within their GTM function, positioning the company for sustainable growth.
[Talent]
Setting your C-Suite up for success
The first three months are critical for incoming executives. Because of this, we worked with Dragos to develop a 90-day onboarding program tailored for key roles like the CEO, CRO, and CPO, focused on aligning executives with organizational expectations and priorities. By implementing these onboarding playbooks, WestCap has enhanced executive-CEO alignment, gained deeper insights into portfolio company strategy, and built more robust relationships with Dragos’ leadership. The approach has proven instrumental in supporting new executives and mitigating the risks associated with leadership transitions.
[Finance]
Developing insurance products as growth levers
Dragos sought to expand into the insurance industry by offering their consumer-focused services for insurance brokers, carriers, and reinsurance companies. With our team’s expertise, they developed a multi-channel strategic approach including in-person introductions, speaking engagements, podcast participation, and thought leadership publications. Through targeted outreach, Dragos successfully established broker partnerships, insurance carrier panel agreements, and reinsurance collaborations. As a result, Dragos is now recognized as a key services provider in the insurance industry.