Don’t worry, GEO is not making SEO (or your current marketing strategy) obsolete. A technically sound, expedient, crawlable, authoritative website is still table stakes. Which means that the work that you’ve put into improving SEO for your brand is not going to waste. But there are some key high-level differences to call out.
| Dimension | SEO | GEO |
|---|---|---|
| Objective | Drive clicks to your site | Cited as trusted source |
| Dimension | SEO | GEO |
|---|---|---|
| Objective | Drive clicks to your site | Cited as trusted source |
| Key Metrics | Organic traffic | Share of answer |
| Content Structure | Optimized landing pages | Conversational |
| Authority Signals | Backlinks from sites | Citations |
| User Behavior | Clicks to website | Gets answer directly |
And it’s worth noting that there is still upside if you’re an early adopter of GEO. Though it’s probably true that big incumbents have backlink advantages compared to younger brands, chances are high that they will be slower to adapt to the age of AI search. If you’re nimble and can execute quickly, you have a unique opportunity to optimize for these new strategies and become a go-to source for AI citations.
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Don’t worry, GEO is not making SEO (or your current marketing strategy) obsolete. A technically sound, expedient, crawlable, authoritative website is still table stakes.
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Don’t worry, GEO is not making SEO (or your current marketing strategy) obsolete. A technically sound, expedient, crawlable, authoritative website is still table stakes.
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Don’t worry, GEO is not making SEO (or your current marketing strategy) obsolete. A technically sound, expedient, crawlable, authoritative website is still table stakes. Hej!
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