Pacific Ave
San Francisco, CA 49113


10th Avenue
New York, NY 10014


Great Portland Street
London W1W, UK

Privacy Policy

What data do we collect?

WestCap utilizes Google Analytics which will collect personal data. We use Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie called (ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc. We also send Google your IP Address. We use GA to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us for improving the user experience and determining site effectiveness. The _ga cookie has a default to stay on your device for 2 years. There is also the _gid cookie that is utilized to distinguish users which is deleted from your PC following 24 hours. There is the _ga cookie which is used to persist the session state which stays for 2 years. If you would like to access what browsing information we have – or ask us to delete any GA data – please delete your _ga cookies, reach out to us via insert contact method, and/or install the Google Analytics Opt-Out Browser Add-On.

How do we collect your data?

You directly provide WestCap with most of the data we collect. We collect data and process data when you:

  • Use or view our website via your browser’s cookies.
  • Use or view our website via Google Analytics which utilizes the cookie information to determine which domain to measure, distinguish unique users, throttle the request rate, remember the number and time of previous visits, remember traffic source information, determine the start and end of a session, remember the value of visitor-level custom variables.

How will we use your data?

WestCap collects your data so that we can:
Develop and improve products: if the user gives their consent, Editorial Unit and other third parties that use this type of cookies may use the information collected from browsing the website to (i) improve existing products and content with new features /features, (ii) develop new products and features and (iii) create new analytical models and algorithms using machine learning techniques.
Storage and access to geolocation information to carry out market studies: if the user authorizes it, our geomarketing partners may collect aggregated and anonymous geolocation data, in order to carry out market studies for their own clients that help them latter both to gain a better understanding of the market and its trends and to analyze the performance of their stores and competitors.
If you agree, WestCap will share your data with our partner companies so that they may offer you their products and services, Google Analytics.

How do we store your data?

WestCap does not store your data but rather sends the data to Google which securely stores your data within their Google Cloud Instances which follow the best practices as well as the regulatory and legal requirements for your personal data. Our Company will keep your Google Analytics Data for enter time period. Once this time period has expired, we will delete your data by Google’s automated cookie deletion process.


WestCap does not perform marketing with your collected data.
You have the right at any time to stop WestCap from contacting you for marketing purposes.
If you no longer wish to be contacted for marketing purposes, please contact us here.
What are your data protection rights?WestCap would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request WestCap for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that WestCap correct any information you believe is inaccurate. You also have the right to request WestCap to complete information you believe is incomplete.
The right to erasure – You have the right to request that WestCap erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that WestCap restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to WestCap’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that WestCap transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you.